When we talk about super sedans, most people think about the Mercedes Benz S-class or the BMW 7 series, but there’s more to the luxury full-size sedan world than these two. Although the S-class and the 7 series are unmatched, they leave a gigantic dent in your wallet. If you own some money, this is your go-to option, but if you’re smart, you look for other options in this segment, and luckily, you found us.
We research the stats for you, arrange these stats, and put them in an order that a minor can understand. So, if you don’t want to make a financial mistake you won’t be able to recover from, stay with us as we compare two of the most underrated luxury full-size sedans that don’t have the hefty price tag.
Before we dive into the much-awaited Toyota Crown vs. Genesis G90 duel, let’s first discuss Genesis and Toyota as a brand.
Genesis G90
Genesis is Hyundai’s luxury automotive brand, known for its sophisticated design, advanced technology, and premium features. Launched in 2015, Genesis quickly gained recognition for models like the G70, G80, and flagship G90 sedans, as well as its GV-series SUVs. Genesis emphasizes a seamless blend of performance, comfort, and innovation, with a focus on luxury and craftsmanship in every detail.
Equipped with features such as premium leather interiors, advanced driver assistance, and high-performance engines, Genesis competes with established luxury brands, offering a fresh take on high-end automotive luxury for discerning drivers.
Toyota Crown
Toyota is a globally renowned automaker celebrated for its reliability, innovation, and wide-ranging vehicle lineup. Known for popular models like the Corolla, Camry, and Land Cruiser, Toyota caters to diverse driving needs, from efficient hybrids to rugged SUVs.
With a pioneering role in hybrid technology through models like the Prius, Toyota has also recently expanded into electric vehicles to support sustainability. In markets like the UAE, Toyota’s strong focus on quality, fuel efficiency, and advanced safety features makes it a favored brand, offering vehicles that appeal to families, off-road enthusiasts, and eco-conscious drivers alike.
Toyota Crown vs. Genesis G90 Price in UAE
| Model | Price |
| Toyota Crown | AED 229,900 |
| Genesis G90 | AED 354,000 |
Toyota Crown vs. Genesis G90 – Editor’s POV
Do you know what a Toyota Crown costs today? It costs AED 199,000, while the Genesis G90 costs AED 340,000. There is a considerable price difference between these two. The Toyota Crown used to be a very royal-looking car. The latest Crown looks good, but it doesn’t look half as good as it did before. On the other hand, the G90 used to look weird before, but the latest G90 looks quite handsome, honestly. Let’s see if the Genesis can justify its price compared to the Toyota Crown.
Performance
Let’s compare the Genesis G90 and the Toyota Crown in terms of performance;
| Specs | Toyota Crown | Genesis G90 |
| Engine | 4-cylinder Hybrid + electric motor | V6 + 48V Electric Super Charger |
| Forced Induction | Turbocharged | Twin-Turbo |
| Displacement | 2400cc | 3500cc |
| Transmission | 6-Speed CVT | 8-Speed Automatic |
| Drivetrain | AWD | AWD |
| Power | 345 hp (combined) | 409 hp (combined) |
| Torque | 542 Nm | 550 Nm |
| 0-100 km/h | 5.1 sec | 5.1 sec |
| Fuel Economy | 18 Km/L | 12 Km/L |
| Weight | 2375 kg | 2339 kg |
The Genesis may have a bigger engine and two snails cranking up the boost, but it’s still less fuel-efficient than the Crown. The Toyota Crown Hybrid has the same 0-100 time as the twin-turbo V6 G90, despite having two less cylinders.
Interior
Interiors are the selling features of these cars, so let’s compare the interiors of the Toyota Crown and the Genesis G90;
| Specs | Toyota Crown | Genesis G90 |
| No. of seats | 5 | 4 |
| Seat Material | Premium Leather | Premium Leather |
| Paddle Shifters | Available | Available |
| Multimedia | 12.3-inch touchscreen | 12.3-inch dual panoramic display |
| Apple CarPlay and Android Auto | Available | Available |
| Wireless charging | Available | Available |
| Ambient Lighting | Available | Available |
| Sunroof | Available | Panoramic Sunroof |
| Sound System | JBL Premium Sound | Bang & Olufsen 23 Speakers |
| Seat Functions | Heated and ventilated front seats | Heated, ventilated, massage |
| Boot Capacity | 400 liters | 484 liters |
The Genesis G90 definitely takes the lead here, as the cabin room is bigger and more luxurious than the Crown. Even the rear passengers get two infotainment screens. No matter how good the Crown is, it’s still a Toyota. That’s why Toyota had to make the Lexus; nobody wanted an expensive Toyota. Toyotas are affordable and reliable, just like me. You won’t get the same reliability from the Genesis even after paying almost twice the price of the Toyota Crown.
Safety and Driver Assistance
| Specs | Toyota Crown | Genesis G90 |
| Airbags | 8 | 10 |
| Anti-lock Braking System (ABS) | Standard | Standard |
| Electronic Brake-force Distribution (EBD) | Standard | Standard |
| Automated Emergency Braking (AEB) | Standard | Standard |
| Cruise Control | Adaptive | Adaptive |
| ISOFIX | Available | Available |
| Electronic Power Steering (EPS) | Standard | Standard |
| Rear Cross-Traffic Alert (RCTA) | Available | Available |
| Blind Spot Monitoring (BSM) | Available | Available |
| Tire Pressure Monitoring System (TPMS) | Standard | Standard |
| Hill Start Assist (HSA) | Standard | Standard |
| Vehicle Stability Control (VSC) | Standard | Standard |
| Traction Control (TRC) | Standard | Standard |
| Heads-Up Display (HUD) | Available | Available |
| Lane Departure Assist | Standard | Standard |
| Lane Change Assist | Standard | Standard |
| 360 Cameras | Available | Standard |
| Parking Sensors | Standard | Standard |
Although the Toyota Crown and Genesis G90 are closely matched in this area, the Genesis is the overall champ because it has two more airbags than the Crown. Maybe I’m a Toyota, the way I always lose after trying so hard. Anyways, we hope you enjoyed reading this comparison. Leave a comment and let us know which one of these super sedans you like.