Lamborghini thrived under the Volkswagen Group’s ownership, which acquired the brand in 1998. In 2023, the brand sold more than 10,000 cars for the first time, and it experienced stronger performance the following year.
The demand increased by 6 percent, totaling 10,687 vehicles. Although Lamborghini does not provide detailed sales figures, it is reasonable to assume that the Urus contributed significantly to this growth. In Europe, the Middle East, and Africa, shipments rose by 6 percent to 4,227 cars.
No More Revueltos?
In the U.S., Lamborghini’s shipments increased by 7 percent to 3,712 vehicles. In the Asia-Pacific region, shipments grew by 3 percent, amounting to 2,748 units. The future looks promising, especially as the Urus is sold out until 2026, and new orders for the Revuelto will not be fulfilled until 2027.
The Temerario did not impact Lamborghini’s record sales for 2024 since its predecessor is still being produced. Later this year, the final examples of the Huracan in its Sterrato, Evo Spyder, Tecnica, STO, and STJ versions will be delivered.
Once the new model enters production, Lamborghini will exclusively manufacture plug-in hybrid models. The Temerario and Urus feature V8 PHEV engines, while the Revuelto combines a V12 engine with a charging port.
Expansion Delayed
Lamborghini CEO Stephan Winkelmann recently announced that the planned lineup expansion has been delayed by one year. The fourth model, which was previewed by the Lanzador concept, is now expected to arrive in 2029 instead of 2028.
First-Ever Electric Lamborghini
While a four-door sedan in the style of the stunning Estoque was once considered, the production model will be a two-door, four-seat grand tourer with significant ground clearance. When it launches, the Lanzador will become the brand’s first electric vehicle.
Lamborghini’s leadership projects that Lanzador sales will be “more or less on the same level” as those of the Temerario. Winkelmann added that the Urus will consistently be the best seller while the Revuelto will be the rarest model in the lineup.
He also indicated that an electric hypercar is not expected in the near future. “It is not something that is selling so far, ” he said. Rimac‘s CEO admitted that the Nevera is challenging to sell. This indicates that wealthy individuals usually prefer internal combustion engines over electric cars. If you like this type of content, keep reading the Arabwheels blog. In the comments below, let us know your opinion on the topic.